The Full English, tea, fish & chips and the Ford Fiesta… all things that make Britain, Britain!
1976 was when the first Fiesta was seen in showrooms, and we’ve come a long way since then.
The Fiesta has won countless awards, including multiple ‘Car Of The Year’ awards and, selling more than 22 million Fiestas worldwide, this car has really done it all.
The Fiesta was developed in response to the 1973 oil crisis, which saw the price of fuel rocket and motorists needing a more economically efficient car – Ford came to the rescue. By 1980, one million Fiestas had been sold worldwide, increasing to two million by 1982.
This car became a staple of British culture, many first-time drivers had this as their first car and it never seemed to fail them.
Instead of dwelling on the past, let’s look into the future. Ford have already been going more electric over the years, but this change is going to see a more diverse range of electric vehicles coming to Ford showrooms in the near future.
By 2024, Ford are aiming to have nine all-electric vehicles, and by 2030, following the UK ban on new diesel and petrol cars, 100% of passenger vehicle sales are aiming to be all-electric while commercial vehicle sales are estimated to have 2/3 all-electric or plug-in-hybrid.
Ford have invested $1 Billion to make this happen. All-electric vehicles (and plug-in-hybrids) are the way of the future, making sure that we are protecting our planet as much as possible, which results in the world looking after us as well.
All fully electric vehicles create zero emission driving, allowing you to drive with total peace of mind. Electric cars also tend to have a low centre of gravity, which improves handling, comfort and safety of driving. Petrol stations can be a pain, whether it’s rising petrol and diesel prices, waiting in queues or fuel pumps not operating, a Ford battery-electric vehicle (BEV) could mean you never have to step foot into a petrol station again! All-electric vehicles have less maintenance, lower running costs and a longer lifespan, due to the engines having fewer moving parts.
Plug-In Hybrids are also a great steppingstone into the world of electric vehicles. Ford Plug-In Hybrid vehicles are also capable of zero-emission driving for journeys up to 28 – 39 miles, while also offering peace of mind for longer journeys with a petrol engine as a backup. All-electric capability means fuel saving on shorter journeys which is ideal for school runs and shopping. Some of Ford’s latest Hybrids are the New Ford Focus, Ford Puma and Ford Kuga.
The British classic, that has been creating first memories for 47 years, is coming to an end - as all good things must, eventually. But as the Fiesta sleeps, all-electric vehicles are charging and ready to bolt onto our drives.
Time for a clean and renewable change…