Website Signage on Vans Best For Business
More than half of consumers in the UK will at least occasionally look at the signage on a van when looking for particular services, so for van owners a bit of signage could be money well spent – and in fact on average van owners who do use signage believe they get just under 30% of their business this way.
Darrell Sansom, managing director at AXA Business Insurance said: “Getting the signage right on your van is a cheap and effective way to market yourself – done properly it has to be one of the best forms of advertising there is."
“But getting it wrong can be at best, a waste of money, and at worst, damaging to your business so a little time and effort to get it right is worth the investment.
“But do remember once you’ve got that right, drive badly and you’ll undo all the good.”
AXA carried out research with 300 van owners to see whether they were making the most of one of their best assets.
A website not a phone number on the back of a van is best for business, while a spelling mistake can halve the number of potential customers, according to AXA.
It found that that nearly two thirds have some sort of signage on their van and unsurprisingly, the most common feature is the company name.
However more surprisingly is the fact that of those who do have signage on their van, only 6 out of 10 provide a contact telephone number for potential customers and less than half provide details of a website.
And Facebook/Twitter details are displayed by only one in five.
The key things that appeal to consumers are a witty name or ‘jokey’ signage.
Pictures and colours are also popular and, in contrast to what van owners actually put on their vans, consumers would rather see a website than a phone number.
More than a quarter (27%) of van owners display a trade endorsement as part of their signage and around six in ten consumers would sometimes, or always, look out for this before contacting a company.
Meanwhile, over half of consumers would be put off using a company that had a spelling mistake in its signage and a similar number would avoid a company if the van was driven badly or was dirty.
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