SYNC and MyFord included in 80 percent of Ford cars sold


New sales figures have demonstrated just how popular Ford's groundbreaking in-car technology is proving so far this year.

This Mobile Entertainment article reports that as much as 80 per cent of Ford models sold in the first half of 2013 featured the manufacturer's pioneering SYNC and MyFord Touch systems, which bring a greater level of control, safety and entertainment to drivers and passengers, including what some observers believe is the most responsive and reliable voice recognition platform yet seen.

Available in famous lines such as the new Ford Focus models, the technology is also comfortably outselling similar technology developed by rival companies, shifting around twice as many high tech examples as its nearest competitors. Overall, it is estimated that SYNC and MyFord Touch is now included in 12 per cent more first-hand cars than was the case in 2012.

People have not been disappointed after opting for MyFord Touch either, according to research, with greater customer satisfaction reported amongst those who chose to include the platform as part of their purchase compared to those who did not.

Pointing out that Ford 'has launched 60 new technologies [in] the past few years', the group's vice president of global product development, Raj Nair, commented that 'SYNC and MyFord Touch are key parts of our innovation strategy, and not only bring more new customers to our brand, but help deliver higher satisfaction with overall vehicle quality'.

It has now also been confirmed by officials at Ford that a downloadable upgrade to SYNC will be made available for free for drivers before the end of this summer.

Both SYNC and MyFord are now well established within the second hand Ford car range, but investing in a brand new model will soon reveal itself as being the option that provides the best value in terms of performance and longevity.  

Image credit: Michael Sheehan (flickr.com)