RECOVERING ECONOMY HELPS US VAN SALES
In somewhat surprising figures released recently, it was revealed that 2011 saw large vans increase their market share in the US more than any other type of vehicle. It is reported that the successful marketing of new Ford vans helped full-size models increase their sales by 19 per cent in the previous twelve months.
Erich Merkle, Ford's Chief Sales Analyst, believes that these figures are not just good for the automotive industry, but are also indicative of a brighter future for the economy as a whole. He explained how vehicles such as Transit vans are chiefly purchased for business use, and that this shows companies are finally becoming more willing to speculate again. Medium and heavy trucks performed particularly strongly in the US, with sales increasing by over forty per cent.
2011 was another good year for Ford in general, despite the challenging financial climate, with the manufacturer seeing a third successive year of an increase in overall market share.