New companion for every Foray service customer
Everyone who brings a Ford to a Foray dealership for a scheduled service leaves with a new companion, SARA, in the glovebox.
SARA is service activated roadside assistance now giving Europe-wide cover for home start, roadside assistance, and recovery 24 hours a day, 365 days a year in a package estimated to be worth up to £200 if bought from a major recovery organisation.
Foray customers, even when they have a £99 value service, get it for nothing, along with a dedicated accident management scheme that provides a courtesy car free of charge even where the driver is to blame.
The final flourish is that every customer receives a 30 point report when they pick up their vehicle advising them on it's general state of health, how soon it may need attention, and what it would cost to repair.
New diagnostic equipment pinpoints faults and any that elude Foray technicians can be tracked by, and discussed with, Fords own technical staff, who are able to access data from repairers all over Europe - a tremendous resource!