Much loved Fiesta is PowerShift pioneer

Britain just loves the Ford Fiesta, consistently the best-selling car here, and now pioneering a new engine / transmission combination.

The Fiesta has also become Europe's best-selling small car for the first nine months of 2013, according to the latest figures from the provider of automotive data and intelligence, JATO Dynamics.

Ford sold 33,561 Fiestas in Europe during September and 222,184 in the region during the first nine months of the year. By the end of October, more than 104,619 Fiestas has been sold in the UK, according to latest Society of Motor Manufacturers and Traders' figures. This compares with 97,000 Ford Fiesta sales in Britain in the whole of 2012 when it also led the market.

The Ford Fiesta range features seven powertrain options which emit less than 100g/km CO2, and includes the 1.0-litre EcoBoost,
"International Engine of the Year" for both 2013 and 2012. Ford now offers a 100PS version of the 1.0-litre EcoBoost engine with Ford's advanced, six-speed dual-clutch PowerShift automatic transmission - the first time Ford has combined the two technologies - delivering CO2 emissions of 114g/km and 57.7mpg fuel consumption.

The first combination of the award-winning EcoBoost 1.0-litre engine with PowerShift dual-clutch automatic transmission is a major step forward in this segment and will appeal to many new customers.

The 1.0-litre EcoBoost engine combines cutting-edge technologies including direct fuel injection, turbocharging and variable valve timing to deliver the power of a larger engine with the fuel efficiency of a smaller engine; from a three-cylinder engine block small enough to fit into the overhead luggage compartment of an aeroplane.

Sales of Ford's new B-MAX compact MPV equipped with PowerShift automatic transmission grew 10 per cent during the 12 months up to and including September this year. During the same period, Ford Kuga, Mondeo, S-MAX and Galaxy all recorded increased demand for automatic transmissions.