If you were out and about on the city streets in the run-up to Christmas, you may have seen an unusual way of putting vans to use. Since November, a company called Video Game Media have been taking to the streets with vehicles which, with the aid of digital screens fixed to the side, have been presenting the public with an unusual look at the newest games to burst onto the market.
Reaching an estimated 4,000 people over any eight-hour stay in a city high street, the fleet of vans allowed those interested to watch and even play games like Disney Universe, Rock Band and DJ Hero. In what was a truly attention-grabbing scheme, VGM have certainly highlighted the potential that the vehicles have for advertising products.
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