Ford’s virtual reality crash course for young driver safety
Everyone knows the dangers of being distracted while driving but now Ford has partnered with Google and award-winning virtual reality (VR) studio Happy Finish to launch Ford Reality Check, a VR app that brings to life the potentially fatal consequences of such driving.
The first-of-its-kind experience uses Google Daydream VR to cast you as a distracted driver picking up friends on the way to a party. Instant messages, phone calls and chatty passengers all compete for attention, sparking a series of near misses. The final distraction proves fatal – and you are to blame.
Latest European Commission data reveals that more than 3,600 young people are killed in accidents on Europe’s roads every year – and two thirds are drivers. Ford Reality Check’s creators hope the educational app will help young people to develop safer driving practices.
The interruptions faced by drivers in Ford Reality Check are based upon the most prevalent and dangerous distractions for this age group, including those from smartphones and passengers. The app tracks the amount of time the driver doesn’t have their eyes on the road, displaying the total at the end.
Ford Reality Check is the first app for the Google Daydream VR platform aimed at educating young drivers. In initial tests, 90 per cent of those who used the app said they would change their driving behaviour after the experience.
Ford Reality Check will be demonstrated at the Ford Driving Skills for Life events on the 17th, 18th and 19th November at the ExCeL – for which you can register here. The app is expected to be made available from the Google Play Store at a later date.