Ford using age suits to design future models



News has emerged of the Ford Motor Company going to great efforts to create cars with the older consumer in mind, with their designers donning specially-designed age suits to imitate the effects of old age. 

Following the introduction of computerised technology, such as the driverless car, displayed at the Intelligent Transport Systems conference in Detroit, the recent news is a fantastic example of how the company is keen to create the perfect model for its consumer.

To mimic the usual problems that arise with old age, the company have been using specialised suits that make anyone's body feel between 20-40 years older. The wearable items of the suit add around 14 kilograms to the overall weight, including gloves which are designed to reduce the sense of touch, sound-deadening headphones, goggles that simulate various visual impairments, knee braces which inhibit flexibility, restraint devices on elbows and a neck brace.

Making sure every aspect is accessible

While wearing these, it helps them to asses every individual aspect of the driving experience to ensure they are accessible for all ages of driver, meaning that brand new Ford cars will be suited to a host of different drivers in the future.

Nadia Preston, a Ford ergonomics engineer, said that the technology really does offer an appreciation of the limitations that come with old age, adding that simple steps such as getting in and out of a vehicle currently present huge challenges.

In further news of the dedication of the Ford design team, they also created an ‘empathy belly' to allow engineers to understand the limitations experienced by a pregnant woman in their third trimester, which works in a similar way to the suit described above.  

To learn more about the great innovations being conducted by the Ford Motor Company, why not visit one of the certified Ford car dealerships operated by the Foray Motor Group today?

This content was written by Ben Edwards. Please feel free to visit my Google+ Profile to read more stories.