Ford Transit Still Ahead of the Pack
The Society of Motor Manufacturers and Traders (SMMT) has published their official figures for 2012 sales, and once again, Ford Motors leads the way in both commercial vehicle sales and in car sales. This represents the 36th year in a row for Ford cars (with the Fiesta leading the way) and 47 consecutive years for the commercial vehicle division, with the Ford Transit ahead of that pack. Ford sales grew by six percent, exceeding the overall growth of the entire UK market (which grew at a rate of 5.3 percent); the company led its nearest competitor’s sales by over sixty percent.
The managing director of Ford Britain was quick to heap praise for market growth on the overall quality of the vehicles and the strength of the dealer network throughout the UK. Mark Ovendon was quoted as saying, “More people choose Ford over any other vehicle brand in the UK and as we face similar, difficult market conditions in 2013 we will look to satisfy the needs of our private and business customers by strengthening our vehicle range still further and providing the best sales and service offering in our dealerships."
In the commercial vehicle market, Ford holds a 21.6 percent market share overall, with the medium-sized vehicles commanding nearly one third of the market. Leading the way is perennial favourite the Ford Transit, which has been a favourite since its introduction in 1965. In car sales leadership was shared, with Fiesta the overall leader (with over five percent of market share), and other sales split between the KA, the Focus, and others. Market watchers are paying close attention to sales of the newly-introduced Ford B-MAX, which has sold over 3,000 vehicles since its launch in October.
Overall, vehicle sales were up 3.7 percent for December 2012 over 2011 in the UK, with Ford’s overall year-over-year sales up by 6.6 percent.