Ford tops car brand loyalty survey
A report written by the non profit independent website ConsumerReports.org has shown Ford to be at the top of consumers' lists when it comes to brand perception. The report used several differing factors to conclude their results, including quality, safety, and value.
The results certainly showed that Ford dominates the current market and that consumers are more likely to invest in the brand when it comes to buying their next Ford cars for sale. Interestingly enough, the top four automakers dominated the vehicle market, with all other companies counting for just 3% or under, this certainly shows how consumers view the lesser known brands with regards to loyalty and reputation.
The survey gives a great insight into consumers' purchase intent, and with Ford topping the list it is certainly great news for Ford as a brand, and for consumers, who know that they are investing wisely in their next car.
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