FORD TO INVEST NEW MODEL BUDGET ON SLOGAN LAUNCH
Ford have released information pertaining to their new slogan, ‘Go Further', apparently they are taking the launch very seriously and are spending as much on its launch as they would do a car or new Ford vans.
Sources have commented in the past that vehicle launches cost anything from $80 - $90 million dollars for the launch of an all new model, but the exact figure of the slogan launch is remaining under wraps. The rebranding of ‘Go Further' from the previous slogan of ‘Drive One' in North America and ‘Feel the Difference' has yielded plenty of attention after just two weeks of being unveiled.
So next time you are visiting your nearest Ford car or commercial dealership you can see for yourself just how much effort Ford have gone to with regards to their slogan rebranding. Certainly advertising and branding isn't the be all and end all of business, but mixed with the motoring giant's reputation for reliability and affordability, you can't go wrong!