Ford survey reveals public appetite for green cars

An extensive piece of research recently carried out by the Ford Motor Company has found that the UK public's appetite for more efficient, 'greener' cars is still on the increase, despite the country's continued economic difficulties.

The results revealed that a surprisingly high proportion of drivers throughout Britain and the rest of Europe - roughly one in three - are even prepared to spend more than they usually would like to on a car if its environmentally friendly credentials were proven to be substantial enough. This news comes despite the belief that as many as 71 per cent of motorists are actively cutting back on their expenditure.

The findings of the research will, of course, be strongly welcomed by new Ford car dealers across the country, with the historic manufacturer now producing a higher number of electric, hybrid and otherwise fuel efficient vehicles than ever before, with several other models currently still in the planning stages.

The detailed survey, which questioned a total of 6,000 motorists around the continent, brought with it a number of striking results, including the revelation that over half (53 per cent) are in agreement that climate change is the biggest issue currently facing the global population. An even higher number, 57 per cent, also stated that they want to start behaving in a more environmentally conscious way.

Discussing the findings, Ford of Europe's vice president of Product Development, Barb Samardzich, confirmed that her company would continue to work at improving their reputation as a top green carmaker, saying that they are 'extremely focused' on rolling out vehicles which are low in both emissions and running costs.

Whilst new and used Ford car dealers alike feature a wide range of extraordinarily good value and highly efficient models, there is also a great deal of excitement building around the groundbreaking examples yet to be released, such as the forthcoming fully electric Focus, along with its hybrid and plug-in alternatives.

Image credit: Mike Cattell (