Ford shows outstanding growth in the Millenial demographic
The Ford Motor Company have been established as one of the world's finest purveyor of vehicles for years, with their outstanding fleet of models helping them to become established across a variety of markets.
The most recent model being praised is the Ford Fiesta, which has been an unstoppable force in the supermini market since it rolled off the production line back in 1976. The popularity of the Fiesta has been demonstrated in new figures from the so-called 'Millennials' demographic, which indicate an 80 percent increase in sales among these shoppers in the first half of 2013 when compared to the same period in 2009.
The brand's share of sales to that age bracket was up to 12.5 per cent from 9.4 per cent at the time of the last such survey, which is clear proof that more people are looking to benefit from the trustworthy, robust and reliable vehicles which Ford famously produce.
Among the reasons why the new Ford Fiesta for sale has proven so popular is the new technology called Ford SYNC - a unique infotainment system which allows the driver to control a number of features in the dashboard with their voice. Other advancements which have gone down well in the model include the 1.0 litre EcoBoost engine, which offers higher levels of performance with added efficiency.
However, these vastly improved overall 'Millennials' sales didn’t just come about thanks to the Fiesta, with the new C-Max Hybrid and the radically new design Fusion also proving popular with the demographic (which is generally assumed as including people born between the early 1980s and the start of the 2000s).
So often associated with reliance and extremely high performance, it comes as little surprise that Ford vehicles are also best sellers in the UK. If you are keen to discover why the brand has maintained such a strong reputation over the years, why not come and explore the wealth of new Ford cars with a visit to one of the many showrooms across the South West?
Image Credit: exfordy (Flickr.com)