Ford sets the pace in UK market

Ford sets the pace in UK market

Ford increased its UK market lead in 2015 while recording 39 consecutive years of car sales leadership and 50 years of UK commercial vehicle (CV) sales leadership.  Ford is carrying significant sales momentum into 2016, outpacing UK industry growth in all sectors: total vehicle, cars, and commercial vehicles (CVs).

Highlights of the official full-year 2015 figures issued by the Society of Motor Manufacturers and Traders (SMMT) include:

  • Ford is the number one UK car brand for 39 successive years.
  • Ford commercial vehicles have been the UK's favourite for 50 years.
  • Ford’s sales lead increased across all sectors: total vehicle, cars and CVs.
  • Fiesta is the UK best seller for the seventh successive year.
  • Ford CV sales are the second highest ever, comfortably exceeding 100,000.
  • Ford recorded highest ever retail car sales share in December.

In 2015, Ford extended its sales lead in a fiercely competitive market and launched a number of award-winning vehicles and technologies.  The latest vehicles to be recognised in this way are the Ford Fiesta ST and the Ford S-MAX – category winners in the Sunday Times Top 100 Cars.

Ford Fiesta’s total registrations of 133,434 in 2015, up from 131,254 in 2014, made it the UK best-seller by a significant margin: 41,357 sales and 1.6 percentage points of market share ahead of its nearest competitor.

Ford Kuga sales are at the highest level since it was launched with Kuga sales for the full year at 32,936, up 35.2 per cent, compared with 2014.

Ford Transit has led the UK CV sector from its launch in 1965 and Ford’s CV range secured a 24.8 per cent share in 2015, up from 23.5 per cent in 2014.