Ford looks to eliminate city traffic

Ford’s innovative mobility experiment Ford Go!Drive has moved into its second stage; here we take a look at its feasibility and if the motoring mogul is on track to tackle city congestion once and for all.

Ford Go!Drive is a car-sharing on-demand experiment that is being carried out in London, and while many other car-sharing initiatives are based on the reservation model, this experiment by Ford looks to focus on on-demand usage, where test-pilots sign up to the pay-by-the-minute car hire service. The experiment is currently being trialled in the City, where the test drivers can locate, reserve and open one of the cars via the specially designed app.

The models being used may be familiar to those across the country who have previously visited Ford car and van dealers in Andover or similar for their next vehicle, with Ford Focus Electric vehicles and Ford Fiestas with EcoBoost powertrains selected to determine user preferences and see what type of car may be appropriate for this type of programme.

“Drivers and vehicles communicate”

The experiment was first unveiled in January and the second stage of the project has just been announced, which will see the number of cars in the programme up from 20 to 50, as well as looking at other elements of the proposal, such as pricing and other customer access elements. The experiment is one of 25 worldwide, each designed to evaluate what drivers are going to need from future transportation ecosystems. Ford President and CEO Mark Fields said of the experiments in this article, “We see a world where vehicles talk to one another, drivers and vehicles communicate with the city infrastructure to relieve congestion”.

Other experiments being trialled in London include a dynamic social shuttle system, live data system on parking and traffic, driver data determined insurance, folding electric bikes that can attach to a commercial vehicle to lower congestion and the AppyParking smartphone application.

These are just a few of the latest innovative ideas to have come from the car manufacturer that continues to supply forward-thinking vehicles to our Ford transit van dealers in Taunton and right across the South of England. Keep reading our news page for the latest in Ford technology and innovation.

This content was written by Ben Edwards. Please feel free to visit my Google+ Profile to read more stories.