Ford Kuga demand leads to production increase

The hugely positive reaction to the latest edition of the groundbreaking Ford Kuga Smart Utility Vehicle (SUV) has led to its manufacturers confirming an unplanned 10 per cent increase in production in order for them to cope with the exceptionally high levels of demand from the UK and beyond.  

The Kuga's excellent reception at home has been shared throughout Europe since it was launched at the tail end of 2012, with the new instalment proving even more popular than any of its predecessors. Whilst not yet reaching the dizzy heights scaled by models such as the long established Ford Focus for sale nationwide, the Kuga's fast growing reputation will mean that 100,000 of the units will be produced this year for the first time in its five-year history.

Ford is enjoying particular success with the Kuga in the UK, which easily ranks among the countries in which it is most loved. In the few short months that it has been available for purchase here, British branches of the Michigan-based manufacturer's showrooms have racked up more than 8,000 orders for the Kuga, which has exceeded all market expectations and indicates an increasing shift away from saloon cars and towards modern SUVs.

Many factors have contributed towards the strong recent performance of the Kuga, such as its record-breaking 88 per cent Euro NCAP safety rating, and the inclusion in the range of the pioneering EcoBoost engine.

2013 has been an exciting year for Ford so far, with the Kuga's success just one of many enjoyed up to this point. Those drivers who do not wish to buy a completely new vehicle but do want to upgrade do, of course, also have the option of buying a high quality second hand model, with a used Ford Focus or Fiesta providing equally exceptional performance values and economy rates.

Image credit: Karlis Dambrans (flickr.com)