Ford has the biggest online buzz in the industry
New research carried out by the world's largest social analytics company, General Sentiment, has shown that Ford are ahead of all of their competitors when it comes to discussion and exposure online.
The company compiles a list every year that places a value on individual brand's reach, by measurement of many social media factors, such as the amount of discussion regarding the company and brand online.
Ford has been valued at $90.2 million and at the top spot, with their next competitor trailing at $600,000 less. The most active discussions have been on a variety of topics, including the company's retaking of many of its assets, such as the Blue Oval.