Ford Fiesta makes a million

Sales of the latest-generation Ford Fiesta have reached one million in Europe. The landmark was achieved just 28 months after the stylish small car went on sale in Ford dealerships - and UK drivers have snapped up almost a quarter of that total, with 240,000 sales

The award-winning Ford Fiesta championed a new era in small car design, performance, and functionality, when it launched in October, 2008. It shot up the sales charts to become the best-selling car in the UK by January, 2009, a position it has held consistently since then.

The Fiesta is the first car in its segment to achieve top crash test ratings in each of the world's largest auto markets that perform safety testing - Europe, the U.S. and China.

Who buys Fiesta in the UK? In statistics echoed by Foray Motor Group customers, Ford has revealed that:

  • Seventy four per cent of Fiesta drivers choose mid or high range models
  • Sales are split 30/70 between three- and five- door models
  • Seventy six per cent sold are petrol powered
  • Automatic transmission sales are growing and now account for almost 10 per cent of all sales
  • ECOnetic sales grew from two per cent in 2009 to six per cent in 2010

Latest changes to the range mean that Fiesta Titanium customers will also now have a Sony radio with CD player, USB and Bluetooth as standard. The Fiesta Titanium already lists many big-car features, including cruise control and automatic headlights. So far this year, 20 per cent of Fiesta customers have chosen to buy top-of-the-range Titanium models.

Tom Croft, Foray Motor Group Sales Manager, says the Fiesta continues to be the most popular choice at all 10 of the group's dealerships.

"When you see the number of features it offers, along with excellent interior space and great design, it's hardly surprising that so many people want to drive it," he adds. "Fiesta is a real success story, both for Ford and Foray."