Ford dealers working closer with online technology


At the recent Profitability and Technology Conference held by Ford Europe at the Henry Ford College in Loughborough, car dealers got a chance to learn about and improve upon their online interactions with customers from some industry professionals.

Google were just one of the many companies on hand to advise Ford car dealers on just how to create an enjoyable and positive online experience for potential customers via their websites.

The web giant Google went on to say that through the use of cutting edge internet technologies companies could not only provide a better way to sell their Ford cars for sale, but also save money on a variety of other means of sales techniques.

Google commented upon the importance of online automotive websites, saying that research has proven that the majority of customers have already chosen their desired make and model of car before even setting foot within a car dealership.