Ford creates Roald Dahl audiobook app

Ford have teamed up with Penguin Random House UK to create a voice activated audio app of Roald Dahl stories, helping families all over the world enjoy his famous stories while travelling in the car. 

The new app, which can be downloaded free of charge from October, will be compatible with the Sync AppLink technology. It will be activated by voice and users will be able to open the app and connect it to the vehicle through a USB dock. Once connected, those inside can pause, play, rewind or fast-forward through voice.

It is the latest development which Ford are able to provide following a major update of their AppLink technology earlier this year, an event we covered in this previous post. While Spotify and Radioplayer are examples of other apps that are compatible with the SYNC AppLink technology, it is the first time that Ford has worked directly with a book publisher and shows the firm's intention to consistently enhance the experience for drivers of brand new Ford vehicles.

Books read by celebrities

The app will offer some of the best stories from the Roald Dahl collection, such as Charlie and the Chocolate Factory, Matilda and James and the Giant Peach. These stories will be read by a number of celebrities, including Stephen Fry, Kate Winslet and David Walliams. While the first chapter of each book will be free to download, the full book is likely to cost around £4.99.

Joe Beiser, director of Ford Connected Services for Asia Pacific, Africa & Europe, said that enabling children to enjoy their favourite stories can help to transform a car journey into an experience. He also said that this could help to provide a quieter trip for parents. Take a look at our article on how Ford cars can make long car journeys better for more ideas.

To learn more about the benefits of Ford Sync AppLink, be sure to stop by at one of Foray Motor Group's certified Ford dealers today.

This content was written by Ben Edwards. Please feel free to visit my Google+ Profile to read more stories.