Ford celebrate two decades of Mondeo
Ford has been making the Mondeo model for the past 20 years and has since seen sales of 4.5 million across Europe, with 1.4m in the UK alone. Linked to the Prime Minister, James Bond and Jeremy Clarkson, the Ford Mondeo has a rich history and has certainly stood the test of time.
Ford has celebrated this landmark with the release of an internet video, complete with a voiceover from Hollywood actor Ray Winstone. First introduced in 1993, the Mondeo took five years and £3 billion to develop and made advanced features such as airbags, ABS, power steering and traction control - all of which are taken for granted today - more readily accessible to UK car owners
The car became a widely recognised icon in Britain, with Tony Blair referring to the ‘Mondeo Man' when defining a new voting class at a time when both first-hand and used Ford cars were immensely popular with the typical UK car owner; its growing image was aided by the third generation Mondeo featuring as one of the coveted Bond cars in the 2006 film Casino Royale. As the first model to make automatic headlamps and rain-sensing wipers available, the Mondeo has a pioneering reputation that includes award-winning engines, and even Jeremy Clarkson was caught on camera praising the Mondeo at its launch 20 years ago.
The Mondeo has come a long way since its launch two decades ago and has helped Ford UK to become an ever more well-established and trusted brand throughout the world, as well as in the UK. From representing the ordinary British man to reaching desirable Bond status, the Mondeo is sure to have a bright future ahead. In this article, vice president of Product Development at Ford of Europe, Barb Samardzich, said of its history, ‘across two decades, Mondeo has stood for great driving dynamics, surprising technologies, excellent safety and outstanding fuel efficiency'.
Samardzich added that ‘Mondeo's future is very bright,' with the all-new edition set to arrive in 2014, featuring the award-winning 1.0 litre EcoBoost engine and debuting Ford's rear inflatable seatbelts that are said to reduce injury to rear-seat passengers.
Image Credit: beanmunster (flickr.com)