Ford announces new app to enable safe social media use

Ford UK has announced the release of a new app for its connectivity system SYNC AppLink that will enable drivers to use social media whilst on the move.

Now Ford van dealers in Poole and across the rest of the UK can tell customers about how Ford is making it easier for drivers to use social media whilst continuing to drive safely.

The Meople.Connector app, which is available for iOS and Android, will be implemented into Ford’s connectivity system SYNC AppLink, and this will allow drivers to use voice control to listen to messages from a range of social media sites like Facebook, Twitter and LinkedIn.

Now Ford drivers can use voice commands to ‘Read’, ‘Answer’, or ‘Skip’, the message that they have been alerted to. To answer, the driver can select a response from a number of pre-determined messages. These can even be customised.

The move comes after the Reuters Institute Digital News Report 2015 revealed that one-in-three people across the world will be using social media by 2018. Ford have now made it easier and safer for people to use their favourite social media sites whilst driving.

Don Butler, who is executive director for Connected Vehicle and Services at Ford Motor Company, said, “For many people today, social media is fundamental to staying up-to-date and informed.

“From a reminder that it’s a friend’s birthday, to hearing the minute your football team scores a goal, to breaking news, social media is part of the fabric of modern life.

“By adding further news and personal communications, we are helping to ensure customers can stay seamlessly connected throughout their day in a safe and stress-free way.”

Ford to show in-car app at tech conference

According to Ford UK, the in-car app is currently on show at Web Summit 2015 in Dublin, which runs until November 5.

The exhibition is one of the leading tech conferences in the world and visitors have been invited to participate in a 24-hour challenge to design new apps for AppLink. The winners will win prizes of more than £50,000.

Image Credit: Jason Howie (flickr.com)

This content was written by James Dart. Please feel free to visit my Google+ Profile to read more stories.