Ford announce 40 per cent waste reduction target
Anyone who has been following developments at Ford car dealers in the last few years will already be aware of how much more there is to the company than rolling out new vehicles. Recently, the historic manufacturers have been gaining a growing reputation as one of the world's greenest and most environmentally committed transport groups, and this image is sure to be strengthened by the fact that they have now announced details of an ambitious new waste reduction programme.
According to officials at the company, Ford are attempting to eliminate 40 per cent of the materials they send to landfill sites by 2016, which would equate to an average of 6.1 kilograms of each car produced going to scrap, compared to the estimated figure of 10.3 kilograms which was recorded in 2011. This in itself was an impressive figure, as it was a significant reduction from 2007's approximate figure of 17.2 kilograms per car.
A complex strategy is currently being developed by production experts at Ford which should see specific materials, some of which would have to go to landfill, no longer being used in the manufacturing process. Under the plans, waste minimising technology like dry machining will also be invested in shortly, and steps will be taken to make the recycling and reuse of products more straightforward.
Announcing the scheme, John Fleming, Ford's executive vice president of global manufacturing and labour affairs, reiterated his group's environmental ambitions, noting that 'we are, through our actions - and not just words - improving the quality of life where we do business'.
Although the vehicles currently available from used Ford car dealers are among the lowest emission and most environmentally sound on the market, it is the new models being produced by the company which are truly breaking ground when it comes to sustainability; this newly announced waste reduction initiative represents further proof of the company's dedication to becoming one of the world's most responsible corporations.
Image credit: Wisconsin Department of Natural Resources (flickr.com)