Ford and Yahoo join forces for TV show

 

Ford Motor Company have just announced that they will be partnering with the internet giants Yahoo on an exciting project to promote Ford's Electric Focus vehicle.

The reality show will be released this spring under the title of ‘plugged in' and will consist of three teams travelling across America in the Ford Focus Electric; visiting 10 American cities and completing a series of treasure hunts.

This is Ford's second use of reality television to market their products; just recently the motoring giants have been promoting their 2013 Escape model on television screens. The show entitled ‘Escape Routes' is a reality based adventure that takes six teams across America on a unique road trip, and on the way showing off the many great and innovative features of the 2013 escape; one of the most eagerly awaited Ford cars for sale in the states.

Even though much of Ford's promotion for its vehicles is carried out in America, you can still get a great deal on a new or used vehicle at Ford car dealerships across the UK, such as Foray motor Group.

Image credit: mariordo59