Excitement builds around unveiling of Ford's Vignale sub-brand

 

 

Anticipation is building around the unveiling of the Ford Vignale, a vehicle which it is hoped will give the company a firm grip on the European luxury car market.

 

Geared towards affluent drivers looking for a vehicle to reflect their lifestyle rather than just seeking a great bargain, the Vignale is designed with elegance and beauty in mind, while also holding true to the fine craftsmanship and reliability which has always been commonplace among the fleet of new Ford cars.

The features of the Vignale are unusual when compared to what is usually found in a Ford vehicle, with the quilted cream-coloured Nappa Leather interior and mocha-hued bodywork suggestive of a luxury Italian marque rather than the sleek and modest styling traditionally associated with the American motoring giant. Other additions include designs of matching Vignale accessories – such as weekend bags – and even the offer of complimentary car washes for the life of the vehicle.

Despite the model being regarded as a souped-up version of the four-cylinder Ford Mondeo, the concept will not feature the Mondeo brand anywhere and is designed to serve as a sub-brand similar to the hugely popular ST range.

This is a clear attempt by the firm to gain a grip on the market of mid-size aspirational models. While the firm is keeping quiet regarding the price tag, it is believed the car will cost between £25,000 and £28,000 when it goes on sale in 2015.

With the idea currently in the stages of a concept, it will be awhile until the Vignale will be available at Ford dealers in the UK. For the time being, if you're keen to find out why the Ford Motor Company remains such a highly regarded name in the automobile industry, why not check out the superb collection of models currently on sale at your local dealerships across the south?

Image Credit: James Lawrence Stewart (Flickr.com)