Award planned for removing unnecessary road signs

The Transport Secretary, Patrick McLoughlin, has announced the launch of a unique new award which will reward local authorities who take steps to remove signage deemed to be unnecessary from the UK's roads.

The prize, which is yet to be named and will be handed over at the upcoming Chartered Institute of Highways and Transportation Awards on June 13th, will look to draw more attention to the work currently being done by various councils to reduce the amount of clutter around the country's towns, cities and countryside areas.

Confirming the staging of the new award, McLoughlin pulled no punches by saying 'pointless signs blot our landscape, confuse motorists and are expensive to maintain', and that he hopes local councils will put themselves forward for the prize so that they can be recognised for what they are doing to improve the road experiences of drivers who buy vehicles from outlets like new and used Ford car dealers

McLoughlin also explained that one of the main reasons for setting up the new CIHT category at this time is so that it can hopefully 'inspire other councils' to take similar actions on signage, following on from new guidance that was issued on how to do so effectively by the Department for Transport in January.

Things the winner of the award will have to demonstrate they have done to replicate the case studies carried out in London, Hampshire and Somerset that were cited in the 'Reducing Sign Clutter' advisory document include removing redundant signs, conducting a sign relevance audit, implementing maintenance cost savings and visibly improving the local environment by taking away pointless signage.

Leaders of new and used Ford car dealers and other figures within the automotive industry will be keen to ensure that any lowering in the number of road signs around the nation is completed in a way that has no detrimental effect on the safety of drivers and passengers, which new in-car technology is constantly enhancing.

Image credit: Pam Brophy (Wikimedia Commons)