Alan is clearly focused on his new job

There's nothing to beat being thrown in at the deep end when you start a new job.

For Alan MacDonald that means becoming sales manager at English Ford in Poole just as the new 11 registration plates come into effect and as one of Ford's most important models arrives on the market.

But with 21 years' experience in the motor trade behind him, Alan (37) has taken it all in his stride.

He started in the motor trade when he was 16 as an apprentice mechanic and moved to Whites in Taunton at the age of 18, progressing through all the departments.

When Whites became a founding part of Foray Motor Group ten years ago, Alan was appointed sales manager in Taunton and Bridgwater before taking the same role in Yeovil.

"I moved away from Ford to another franchise for a while," adds Alan, "as it's important to see how other people do things if you want a rounded view of the industry.

"But when Foray Group bought English Ford two years ago and I was invited to be sales controller I jumped at the chance to be back in the fold. Now I have been appointed sales manager my wife, Paula, and 11 week old son, Owen, are house hunting with me around Poole because it's such a fabulous place to live and bring up a family."

Foray managing director Chris Yoxon says Alan's appointment is great news for English Ford and its customers.

"Alan has wide experience of the motor industry that covers both service and sales," he added. "He has also seen how other firms operate and knows how to get the best from his team. I'm sure he is a real asset for Foray and its customers."

His impact has already been seen, with a good number of 11 plate Fords already hitting the roads around Poole and Bournemouth - and with Alan also being busy organising open weekends to introduce the new Ford Focus, which start this Saturday and Sunday and run until the end of the month, their numbers seem set to continue!.