International CV Show Expected to be Big Focus for Ford

Ford has big plans for this year’s Commercial Vehicle Show, which is slated to take place from April 9th through the 11th at the NEC, in Birmingham. The show has always been the biggest event in the UK for the road transport industry, but this year is the first that it will have international status, and Ford is wasting none of that time or exposure; the company’s 2013 display will have more products on display than ever in the past, and will feature commercial vehicles that are loaded with high tech features.

For the first time, 2013’s show will be one of eight shows that is recognised by the OICA, an international automotive industry group. This year’s inclusion vaults Britain’s show to a much more highly-regarded status, which represents perfect timing for Ford, which will be hosting an expansive 5,400 square foot display. The fifteen vehicles that the company will be showing include the new Ford Transit Custom’s high roof version, as well as the Transit, which is now offered with rear-wheel drive. The exciting new Transit Custom will not only be sold in the UK, but will be replacing the E-series vans that have become a classic part of the American commercial vehicle landscape.

Ford will also be previewing the new Connect, though it will be several more months until it is available, and will be introducing the Courier. All of the new models will be showcased next to Ford’s already popular Fiesta Van, the Ford Ranger, and the ECOnetic models. Rounding out the show will be fun features, including a simulation of the Ford Ranger and digital artists who will prepare images of made-to-order Ford Transit vans based on descriptions of desired features for show attendees.