Ford's bestsellers take major awards

The Ford Fiesta was declared Britain's Best Supermini for the third consecutive year at the Auto Express New Car Awards. The new Ford Focus also made its mark with the top selling weekly motoring magazine by winning the Special Award for its advanced driver assistance features.

The Fiesta and Focus have been Britain's number one and two bestsellers every month so far this year and both secured increased sales and market share in June, compared with June 2010.

Graham Hope, Acting Editor, Auto Express said: "Once again, the Fiesta has demonstrated its superiority in the supermini sector. The Ford's head-turning looks, boldly designed cabin and sparkling chassis have all helped secure a remarkable third consecutive victory in this closely fought category."

Tom Croft, Group sales manager at Foray, says experience shows that Foray customers agree.

"The Fiesta has long been the most popular car of all the appealing Ford range, and with the new Studio model boosting the choice of models it looks set to be successful again as the new ‘61' number plates arrive in September."

Tom says he's not surprised the new Focus impressed the judges so much they had to give it a special award for its driver assistance pack. The Focus, now also offered with a new Studio model in the range, features an innovative digital camera system supporting seven driver assistance features that help deliver improved confidence and safety behind the wheel as part of a £750 package.

Graham Hope, Acting Editor, Auto Express said: "This year's Special Award has been handed to the Ford Focus because it puts the kind of high-tech safety kit you expect to find on expensive executive cars within the reach of the motoring masses. Its innovative Driver Assistance Pack breaks fresh ground in the family sector by including a raft of potentially life-saving features at a surprisingly low price."

Mounted next to the rear view mirror, the forward facing digital camera captures a view of the road ahead which is analysed by a sophisticated on-board computer. The information from the camera can then be used to support the driver by helping them to stay safely in lane, remain alert at the wheel, monitor the latest traffic signs and operate headlamp high beam, for example.