Ford to launch a staggering four new SUVs
Ford has announced that they are planning to launch a staggering four new SUVs over the course of the next four years.
Ford has not announced where the SUVs will be launched, but they have revealed the new additions will be part of a global plan.
Therefore the new models could be launched in North America, Europe, Asia or South America, or in all of those areas. This also means that when the new models are released they could be sold at Ford van and SUV dealers in Taunton and across the rest of the country.
Ford has also revealed that the plan to launch four new SUV models will not mean existing models are taken off the road.
In an article on USA Today, Mark LaNeve, Ford's vice president of Sales and Marketing, said, “These (the new models) are in segments of the SUV market where we currently do not compete.”
Strong demand for SUVs in the UK
New Ford vehicles saw a 10 per cent rise in sales in January and this has been driven by a strong demand for SUVs, commercial vehicles and performance cars.
The statistics from Ford, which are published on the Ford Media Centre website, show that in total 96,900 vehicles were sold in 20 European markets and this was a 10 per cent increase on the previous year.
In terms of Ford’s SUVs, the EcoSport saw sales soar by 50 per cent, whilst the Ford Kuga saw its sales increase by 19 per cent. This follows on from the news that the Ford Edge will be launching in the UK in the first half of 2016 and will be available in Ford van dealers in Yeovil and elsewhere in the south later this year.
Roelant de Waard, vice president, Marketing, Sales and Service for Ford of Europe, added, “The European auto industry is off to a very strong start and Ford was able to outpace this growth thanks largely to demand for our SUVs, commercial vehicles and performance vehicles.”
The popularity of Ford’s SUVs are expected to continue throughout 2016 with the motor company expecting sales to rise by around 30 per cent throughout the rest of the year compared to 2015.
Image Credit: Abdullah AlBargan (flickr.com)
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