Ford still in its sales prime
Ford is celebrating achieving 40 consecutive years of car sales leadership and 51 years of UK commercial vehicle (CV) sales leadership as it enters 2017.
And for the last 16 years, one of its most significant partners has been Foray Motor Group, founded in Salisbury in 2000 with a management buyout of Edwards Ford and Andover Ford – on the same day the company also took over the Ford dealerships in Bridgwater, Taunton, and Yeovil and now also has outlets in Poole, Shaftesbury, Dorchester, and Chard.
Ford Fiesta, which marked its 40th anniversary in 2016, is the UK best-seller for the eighth consecutive year, recording registrations of 120,525 for the full year; 43,417 sales and 1.6 percentage points of market share ahead of its nearest competitor.
Ford SUVs performed well in 2016; Kuga sales are at the highest level since it was launched, with three times as many sold compared with five years ago. Kuga sales for the full year were 32,936, up 7.7 per cent compared with 2015. EcoSport, launched in 2014, recorded its highest sales in 2016; 15,368 registrations, up 35.8 per cent compared with 2015.
Ford’s comprehensive CV range helped deliver Ford’s best-ever commercial vehicle sales in 2016. Figures from the SMMT showed UK CV sales in 2016 were 383,506 up 1.0 per cent, compared with 2015. Ford CV sales in 2016 of 118,000 were up by 14.6 per cent compared with 2015.
Ford Transit has led the UK CV sector from its launch in 1965 and Ford’s CV range secured a 30.6 per cent share in 2016, up from 24.8 per cent in 2015. Ford’s CV sales lead of 71,898 in 2016 increased by 38.8 per cent compared with 2015.
Ford commercial vehicles lead all their respective segments for the full year, including the Ford Ranger which achieved record sales in 2016; 13,292, up over 65 per cent compared with 2015.