Ford sets out ambitious sales targets for Focus


Officials from the Ford Motor Company have set out details of their ambitious sales plans for the years ahead and have emphasised the importance of the Focus model in maintaining their dominant current market position.

Already firmly established as a favourite amongst Ford car dealership customers all over the UK and beyond, the popularity of the Focus is set to improve yet further in the months and years to come, according to analysts, as the manufacturer looks to ensure it remains officially the best selling car in the world for the foreseeable future.

The global industry data experts Polk recently released results of their comprehensive review of the automotive sales landscape, revealing that Ford continue to singularly dominate both the 'B' and 'C' categories of car sales worldwide. According to the research, the 'B' classified Ford Fiesta shifted 560,061 units up to the end of September 2012, whilst this figure was even higher for the Focus, of which 737,856 models were sold.

Ford also outlined their far reaching hopes for their groundbreaking EcoBoost engine, which has proved a great success since it was first introduced into some of the automotive group's cars in 2009. The company said that they believed sales figures for the environmentally friendly and highly economical product should have topped 520,000 globally once all of the data for 2012 has been collated.

Polk's analysis revealed that, as well as the Focus currently being the world's favourite car, the Fiesta also ranks highly, coming in at number five. Ford, in fact, is the only manufacturer to have three vehicles in the global sales top ten, with the US and Canada-only F Series taking fourth spot overall.

Whilst sales of used Ford cars remain strong worldwide, it is the performance of the new instalments which have been the most impressive, with experts estimating that more than 2.2 million first hand Fords left showrooms over the course of 2012.

Image credit: Michael Sheehan (flickr.com)