Ford's efficiency acknowledged with major award


Ford's famous commitment towards driving down unwanted costs, in terms of both production expenditure and the environment, has been justly rewarded with a major efficiency award.

The Bridgend Ford Engine Plant is known as being one of the UK's preeminent automotive component manufacturing sites, and the Innovation and Impact Award presented jointly to the parent company and Cardiff University's Schools of Engineering and Computer Sciences and Informatics acts as a well deserved official recognition of this.

As reported in this Fleet News article, the award was presented to the parties involved by Carwyn Jones, the First Minister of Wales, as an acknowledgment of the savings that they have made together in time and monetary cost. Over the last two years, the university and Ford have been working on an ambitious efficiency project, the success of which is now plain for all to see; technological and operational issues have both been addressed head-on, allowing the UK's home of the EcoBoost engine to flourish like never before.

The news of how well received this project has been is made all the more significant by the recent announcement that Ford and Cardiff University have now also agreed to collaborate in a new scheme aimed at reducing the manufacturer's carbon footprint and further improving its energy use.

On top of this, the Welsh institution has been confirmed as among 10 British universities to sign up for the pioneering 'Blue Oval Scholarships' programme, which will see prestigious higher education establishments collaborate with Ford to help foster the next generation of expert automotive scientists and engineers.

Every time a driver buys one of the refreshingly cheap Ford Ka cars for sale, or another of the Michigan firm's models, they can be sure of investing in a model that has been produced with only the very highest standards of performance, safety and economy in mind. As this latest in a long list of awards demonstrates, Ford remains at the forefront of cost-effective and truly efficient transport.

Image credit: HoskingIndustries (flickr.com)