Ford Reports Increased Sales
Ford of Europe continued its upwards climb as it reported that April 2013 showed a three percent increase in overall sales as compared to the same month in the previous year. The increase was indicative of a strong interest in the array of innovative products that have been introduced in the last several months.
The automotive giant’s market share increased by 0.1 percentage points, with improvement being shown in both the commercial vehicle market and the passenger car market.
Ford of Europe’s vice president of Marketing, Sales and Service, Roeland de Waard, attributed the increase in revenue and market share to the constant introduction of new products.
“We have continued to invest heavily in new product launches throughout the economic downturn, which helped us increase sales in April in a very challenging market. Importantly we significantly increased retail sales – the key to building a healthy, growing brand – while also reducing daily rental and short cycle sales.”
The commercial vehicle market showed an astrounding increase of 27 percent over 2012, with 16,000 vehicles sold. The sales increase was led by demand for the Transit, the Transit Custom and the Ranger.
Other Ford models that showed an increase were the B-MAX multi-activity vehicle, the Fiesta and Fiesta ST, the Kuga SUV and the large-sized Mondeo, Galaxy and S-Max. All models showed increases over last year.
Individual countries in Europe showed slight differences in sales growth. The UK showed an increase of over 15 percent over last year, with Ford’s market share hovering around 15 percent as well. Germany was the second largest market for Ford, and Turkey and Italy also showed growth.