Ford remains strong as overall UK car sales decline

Ford has retained its leading position in the UK market when measured in total vehicle, car and commercial vehicle sales in April, also taking command of the retail sales across both car and CV sectors.

According to the official sales figures from the Society of Motor Manufacturers and Traders (SMMT), Ford total vehicle sales were 23,062 (a 13.2 per cent share, and 4.5 percentage points ahead of nearest rival).

The Ford Fiesta remained the UK’s best-selling car while the Ford Transit Custom lead CV sales.

After a record sales performance in March during the rush to avoid the VED tax rise, total car sales in April were down 19.8 per cent to 152,076 units, compared with April 2016, following record sales in March. Ford vehicle sales were 16,183, 2,838 registrations ahead of its nearest rival.

Ford maintains its lead in retail car sales, which most accurately reflect the preferences of private buyers. For April, Ford is 2.3 percentage points of retail car sales share ahead of its nearest rival and for the year to date, the lead is 5.0 percentage points.

The Ford Fiesta remains the UK’s best-seller with 4,957 registrations in April, and led retail sales with 2,268 registrations and 1.7 percentage points of share ahead of its nearest rival.