Ford Innovation Recognised by AutoTrader

Ford has always been considered a master of innovation, and this has now been officially recognised by AutoTrader.com. The leading automotive sales website, whose listings include many different new and used Ford cars, has announced the results of a December survey which showed the company is seen by customers as the world's most innovative vehicle brand. Ford, in fact, registered twice as much success in the poll as the manufacturer which came in second place.

AutoTrader have indentified a number of different reasons why the outcome of the survey has come as no surprise. Along with several key in-car technology advancements (such as the new Sync programme, which gives users unparalleled access to mobile devices and entertainment systems whilst driving), progress has also been made with fuel efficient engines and emissions-reducing vehicles.

On top of this, AutoTrader notes Ford's impressive commitment to optimising their online reach, with more and more shoppers looking to the internet for their potential purchases from Ford car dealers