Ford Focus again named as world's top selling car


A dedication towards 'continual development' has been given as the main reason for the enduring global success of the Ford Focus, which has officially regained its status as the world's top selling vehicle.

Whilst this result will come as no surprise to anyone who has taken advantage of one of the many deals on Ford cars available in previous years and right now, the extent of the Focus's supremacy is truly impressive, as these first quarter figures confirm.

The data is fully analysed in this Car Dealer Magazine article, which made note of the consistently 'strong demand' that the Focus has enjoyed in 'key markets including the UK, Brazil and China'. It was the East Asian nation which posted the most extraordinary of all returns on the Focus models Ford has brought to market in the country recently, with China's quarterly sales increasing by an astonishing 153 per cent year-on-year to 104,065.

Given that these figures, collated by the automotive data and marketing solutions group Polk, only take into account first hand sales, rather than those of used Ford models, the total sales of 288,724 Focus cars worldwide in the three months to the end of March is extremely encouraging for the future of this iconic manufacturer.

Roelant Waard, the vice president of marketing, sales and service at Ford of Europe, was one of the first to welcome the news that the Focus has retained its crown as the world's most popular car, saying that 'the statistics speak for themselves. Our global Focus has struck a chord with customers around the world'.

As anyone who has been following the constantly updated range of Ford models will already be aware, the manufacturers are certainly not known for resting on their laurels, and Waard believes that their innovation is a key element of the continued success of the Focus, 'as demonstrated by the new Focus 1.0-litre EcoBoost with 99 g/km CO2 that will launch in Europe early next year'.

Image credit: Nicolas Serre (flickr.com)