Ford Fiesta and Focus celebrated in automotive awards


Two of Ford's most popular models have been praised at the 2014 Consumers Digest Automotive Best Buy Awards, with the successes once again demonstrating the stellar reputation that the iconic marque still enjoys in the world of motoring.

The Ford Motor Company has received countless awards throughout its long history; with the group's constant vision of innovation and striving to always offer the customer the finest motoring experience, this outstanding praise is hardly surprising.

One of the most celebrated awards in the automotive market, the Automotive Best Buys Awards from Consumers Digest ranks models based on a series of parameters, such as overall driving experience, safety ratings, ownership costs, warranty, price and comfort.

The first model to receive high praise at the awards was the new Ford Fiesta, which was named as part of the top three in the 'Subcompact' category. The Fiesta has remained one of the most popular models since first rolling off the production line in 1976, selling well over 16 million units to date. Now in its sixth generation, the car is a great example of how a model can be changed to reflect the changing technological and stylistic needs of its consumers.

The Focus received similar praise, achieving a place in the awards' celebrated 'Compact' category trio. Another stalwart in the evergreen fleet of Ford vehicles, the Focus has been available from forecourts since 1998 and has been produced in a variety of versions, engine styles and finishes, which have helped to broaden its appeal to the consumer market. One example of this constant innovation is the Ford Focus Electric – a model which just so happened to finish in the top three of Best Buy Awards' hybrid category.

Although the awards are chiefly representative of the American market, customers in the UK can also discover the award-winning attributes of both the Ford Focus and Fiesta by heading to one of the countless local Ford dealerships dotted across Britain, such as those operated by the Foray Motor Group in Southern England.