Ford Extends UEFA Partnership
This month the Ford Motor Company has extended their sponsorship of the UEFA football champion's league, the deal has confirmed the motor giant's sponsorship of the league up until 2015.
Ford has been the official partner of the champion's league for well over twenty years, making it the longest standing sponsor in the association's history. Ford commented upon the agreement, saying "with supreme passion, performance, quality and technical ability, the UEFA Champions League is the perfect fit with Ford vehicles".
The event is one of the largest and most popular competitions in sport, and more than one billion television viewers tuned in last season. So, when you begin to watch the competition's opening matches, be ready to see the blue oval logo. Who knows, it might make you head straight to your Ford car dealership and take a look at their Ford cars for sale!
Image Credit: ross hawkes (Flickr)