Fiesta 1.0 EcoBoost wins Women's World Car of the Year
The winners of the 2013 Women's World Car of the Year awards have been announced, and the 1.0 EcoBoost edition of the Ford Fiesta has come away with the overall top prize.
These awards, the only ceremony of their kind anywhere, were first held in 2009 and established to reflect the growing purchasing power of the female drivers' market. According to official sales figures, women now buy almost half of all domestic vehicles, and Ford have been officially recognised by this prominent group as the most highly regarded name in the business.
Male and female drivers alike have reacted extremely positively to the efficient, high performance and environmentally friendly EcoBoost engine since it was first introduced, and it is now very much in the mainstream of automotive life around the world. As such, it is no surprise that the new 1.0-litre edition of the Fiesta, which comes with the EcoBoost, won both the economy class and overall categories at the most recent Women's World Car of the Year award.
Discussing the victory, the Product and Communications Manager for Ford Motor Company Asia-Pacific and Africa, Craig Von Essen, simply said that he was 'thrilled' by the vote of confidence that the groundbreaking new vehicle has received from the awards' judging panel, which was made up entirely of specialist female motoring writers.
Von Essen acknowledged that women 'pack powerful purchasing power' in the modern world, and that the award is a 'significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group'.
Regardless of whether you are looking into acquiring a new or used Ford Focus or any other model, and whether this will be outright, via a finance package or through Ford Motability, both men and women are sure to be impressed by the standard of the car they drive away with.
Image credit: Autoviva.com (flickr.com)