New Ford Puma & Puma Gen-E

City-ready style. Everyday practicality. Your choice of power.

Discover the New Ford Puma and Ford Puma Gen-E - two compact SUVs combining distinctive design, smart technology and everyday versatility. Whether you choose the efficient hybrid power of Puma or make the switch to electric with Puma Gen-E, both deliver a confident drive with plenty of space for everyday life.​​

Book a Puma Test DriveBook a Puma Gen-E Test Drive

View Puma Stock View Puma Gen-E Stock

Compare Ford Puma models

​

Puma Titanium

Key Features:

• 17" alloy wheels – Absolute Black & Machined finish
• LED projector headlamps & rear lamps with daytime running lights
• Quickclear heated windscreen with rear privacy glass
• 1.0L EcoBoost 125PS mHEV

​

Puma ST-Line

Key Features:

• 17" black & machined alloy wheels
• Power-foldable heated door mirrors with puddle lamps & Puma logo projection
• LED projector headlamps & rear lamps with daytime running lights
• 1.0L EcoBoost 125PS mHEV

​

Puma ST-Line X

Key Features:

• 18" Absolute Black & machined alloy wheels
• Power-foldable heated door mirrors with puddle lamps & Puma logo projection
• LED projector headlamps & rear lamps with daytime running lights
• 1.0L EcoBoost 125PS or 155PS mHEV

Puma ST

Key Features:

• 19" Magnetite Dark alloy wheels
• Matrix LED headlamps with LED rear lamps
• Power-foldable heated door mirrors with puddle lamps & Puma logo projection
• 1.0L EcoBoost 170PS mHEV

Puma Gen-E Select

Key Features:

• 17" Alloy Wheel
• LED Projector Headlamps with LED Day Time Running Light and Auto High Beam
• All Fabric Black & Grey Interior Trim with Grey Stitching
• Heated Front Windsreen
• Rear Privacy Glass
• BlueCruise is available as an optional extra, with an additional subscription from £17.99 /month

Puma Gen-E Premium

Key Features:

• 18" Alloy Wheels
• Black Fabric & Partial Sensico Interior Trim with Grey Stitching
• Front Door Scuff Plates With Logo
• 12" SYNC Touchscreen with 10 Speaker B&O Audio System
• BlueCruise is available with a subscription from £17.99 per month to use the service.

Special Editions

​

Puma ST-Line Black Package

Key Features:

• 18" Magnetite Dark alloy wheels
• LED projector headlamps with DRLs & automatic high beam
• ST-Line styling with contrast black roof, mirror caps & large rear spoiler
• 1.0L EcoBoost 125PS mHEV

​

Puma BlueCruise Edition

Key Features:

• 18" Magnetite alloy wheels with ST-Line X styling & contrast black roof
• BlueCruise with Adaptive Cruise Control – one-time purchase included
• Exclusive BlueCruise Edition interior with premium synthetic leather, dark blue cloth & stitching
• 1.0L EcoBoost 125PS or 155PS mHEV

Puma Gen-E Bluecruise Edition

Key Features:

• Exclusive 18" Alloy Wheels
• BlueCruise ready, Lane Keeping Aid, Lane Departure Warning, Road Departure Warning, RoadEdge Detection, Lane Change Warning & Aid and Lane Centering Assist
• BlueCruise One Time Purchase

Configure Puma Now Configure Puma Gen-E Now

Grants & Incentives

Ford Puma:

• Ford Advantage Programme – Eligible Ford partner employees and military personnel can receive £1,000 off a new petrol Puma, in addition to current retail promotions, until 30 September 2026.
• From 0% APR – The Puma is currently available from 0% APR Representative with Ford Options Finance, subject to status and terms.

Ford Puma Gen-E:

• £3,750 Government EV Grant available on eligible Ford Puma Gen-E models, subject to terms and eligibility.
• Ford Power Promise - FREE Home Charger, up to 10,000 charging miles, 8-year/100,000-mile battery warranty and 2-year roadside assistance.
• From 0% APR – The Puma is currently available from 0% APR Representative with Ford Options Finance, subject to status and terms.

Applicable to both:

• Ford BlueCruise – 90-day free trial, followed by a £17.99/month or £215/year subscription. BlueCruise Edition models include the subscription as standard, with no annual renewal required.

View Offers