Step into the future of driving with the New all-Electric Ford Puma Gen-E, where exhilarating sports car performance meets the practicality and efficiency of electric power. This electrified compact crossover vehicle takes the much-loved Puma design to new heights, featuring sleek aerodynamic enhancements for increased range and a bold, unmistakable presence.
Designed to Stand Out: The Puma Gen-E's vibrant colour palette, including the exclusive Electric Yellow and Desert Island Blue, ensures you’ll turn heads wherever you go. Enhanced aero elements not only improve efficiency but also give this electric crossover a distinctive, futuristic edge.
Innovation at Your Fingertips: Inside, a fully digital cockpit awaits, combining a 12.8-inch digital instrument display with a 12.0-inch centre touchscreen powered by Ford's SYNC 4 system. Seamless connectivity is yours with wireless Apple CarPlay, Android Auto, and Alexa Built-in integration. Ambient lighting adds a touch of sophistication, creating an inviting atmosphere tailored to every drive.
Puma Gen-E vehicles* built from 2026 are eligible for a 90-day free trial of Ford BlueCruise, worth £17.99 per month*. Just sign into your Ford Account to get started. Talk to a member of the team for more information.
The New All-Electric Ford Puma Gen-E is now available to order.
Now, the UK government is introducing a £3,750 Electric Car Grant towards your purcahse of the All-Electric Puma Gen-E. This makes upgrading to electric more affordable than ever before.
EV Range up to (100% charge)†
259 miles
Class-leading storage
566 litres of capacity
10-80% DC Fast Charge in‡
23 minutes
Puma Gen-E Select
Key Features
Puma Gen-E Premium
Key Features
Puma Gen-E Bluecruise Edition
Key Features
The Ford Puma Gen-E is the perfect blend of efficiency, power, and practicality, making it an exceptional electric vehicle for both city streets and rural roads. With its responsive handling and compact design, it effortlessly weaves through urban traffic, while its impressive range and robust performance ensure a smooth and confident drive in the countryside. Its cutting-edge battery technology delivers efficient, zero-emission travel without compromising on power, making it ideal for eco-conscious drivers who refuse to settle for less. Whether you're navigating tight city corners or taking on winding country lanes, the Ford Puma Gen-E offers a seamless and exhilarating drive - proving that going electric doesn’t mean sacrificing excitement or versatility.
BlueCruise is available as an optional extra or as standard depending on the model, with a subscription required to use the service. (On BlueCruise Edition models, there are no additional BlueCruise option/subscription costs)
Ford BlueCruise delivers a “hands-off, eyes-on” driving experience that helps make your trips easier, more enjoyable, and less stressful. The first of its kind in Europe, our most advanced innovation in driver assistance technology is now available on select models including the Ford Mustang Mach‑E, Ford Kuga, Ford Puma, Ford Puma Gen‑E and Ford Ranger.
Don’t let its compact size fool you - the Puma Gen-E is as practical as it is stylish. With up to 566 litres of total boot space, including the innovative GigaBox storage solution, it rivals even some larger electric vehicles in capacity. A two-tone interior with raised centre console, wireless charging, and a sliding armrest adds comfort and functionality to every journey.
Experience the perfect balance of performance, efficiency, and innovation with the New Ford Puma Gen-E. It's not just a crossover - it's your next adventure.
Configure your New All-Electric Ford Puma Gen-E today.
Important Information
*To be eligible for Ford BlueCruise, the vehicle must be equipped with the optional Driver Assistance Pack and have an automatic transmission. BlueCruise Edition models include BlueCruise as standard and therefore do not require a subscription.
Based on full charge of 259 miles with Puma Gen-E Select model. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies with conditions such as external elements like temperature, driving behaviours, route profile, vehicle maintenance, and lithium-ion battery age and condition. 259 miles WLTP Overall Range reflects a combined driving cycle and 192 mile WLTP Extra High range reflects motorway driving – both tests are conducted in controlled conditions with an ambient temperature of 23 degrees Celsius and no climate or electrical load.
High-power DC (>200kW) public chargers, such as IONITY, can deliver up to 84 miles of driving in approx. 10 minutes or 10%-80% in 23 minutes. Figures given are based on Puma Gen-E Select model. Actual charge times and charging speeds will vary according to the type of home or public charging station used, as well as other factors (including weather, ambient temperature, driving behaviour, driving profile, vehicle condition, lithium-ion-battery age, condition, and temperature.
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