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Foray Motor Group Launches ‘Strive for 25’

A Charity Campaign to Celebrate 25 Years of Business

The Official Mustang Dark Horse Campaign Car Unveiled at English Ford, Tower Park, Poole

To celebrate 25 years of business across the South of England, Foray Motor Group has officially launched its boldest charitable initiative to date – Strive for 25 – a year-long campaign to raise £25,000 for five impactful charities across Dorset, Somerset, Wiltshire, and Hampshire.

The campaign kicked off on Thursday 8th May with a special unveiling of the Strive for 25 Campaign Car at English Ford, Tower Park, Poole. The impressive Ford Mustang Dark Horse, custom-wrapped by ThinkWraps as part of the charity partnership, now features bespoke campaign livery. This striking vehicle will serve as the face of the campaign, making appearances at dealerships and community events throughout the year to raise awareness and support.

Four representatives from the chosen charities, selected by Foray staff for their vital work in the community, were present at the launch to mark the occasion:

  • Tracy Bartram from Dorset & Somerset Air Ambulance
    “Dorset & Somerset Air Ambulance are so excited to be involved with this campaign, it’s amazing. We have just seen the Mustang being unveiled, the car looks unreal – incredible. Everyone at the charity wants to say thank you to Foray Motor Group for supporting us as one of their charities. It’s amazing, it’s going to be a fantastic year of fundraising.”
  • Nick Rowe from Dorset Mind
    “It’s fantastic that Foray Motor Group are giving us this support, the money that they raise will make a real difference for the people that we try and help. It’s a fantastic campaign and I would urge people to support it. Wherever they see the car, give it a wave and donate to these five wonderful charities which are part of this campaign."
  • Alison Mackie from British Heart Foundation
    “British Heart Foundation are thrilled to be part of this amazing charity campaign. The campaign car looks fantastic, can’t wait to see it out and about and I look forward to seeing what we can do and how much money we can raise.”
  • Claire Wainwright from Cancer Research UK
    “We are absolutely delighted to be one of the charities taking part in this incentive. It’s a really special opportunity to be involved with and we look to a really lovely relationship and partnership with Foray Motor Group.”

Running from 1st March 2025 to 1st March 2026, Strive for 25 will see employees from across all nine Foray Motor Group dealerships take on sponsored events, community challenges, and dealership-led initiatives to collectively hit their £25,000 fundraising target.

“Foray Motor Group is about more than just cars & vans – we’re rooted in the people and communities we serve,” said Ben Clark, Group Marketing Manager. “Strive for 25 is our way of giving back to those who make a difference every single day, and we're proud to be joined on this journey by five extraordinary charities.”

The campaign is set to be documented in full across Foray’s digital platforms, with supporters encouraged to follow the action via @ForayMotorGroup on social media or at www.strivefor25.co.uk, where fundraising milestones, events, and behind-the-scenes stories will be shared. You can also donate at https://strivefor25.co.uk/donate

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