We Want Your Car – And We’ll Give You an Extra £1,000 to Prove It!

The Best Deal in Town, Even if You Keep Your Car.

Looking to upgrade? We’ve made it easier than ever. Get an extra £1,000 Allowance* towards a brand-new Ford car - and here’s the best part: You don’t even have to trade in your old vehicle.

You can apply the £1,000 bonus directly to the cost of your new Ford and then sell your current vehicle privately to maximize your profit. It’s your money, your choice.

Total Flexibility. Zero Stress.

• £1,000 Guaranteed Allowance – Straight off the price of your new car.
• No Trade-In Required – Use the bonus and sell your old car wherever you like.
• Ford or Non-Ford – We welcome owners of all makes and models.
• The Best of Both Worlds – Get the dealer discount and the private sale price.

How it Works:

1. Pick Your New Ford: Browse our latest models and find your perfect match.
2. Claim Your £1,000: We’ll apply the allowance to your new car - no strings attached.
3. Your Car, Your Way: Choose to trade it in with us for a seamless switch, or sell it privately to get even more cash in your pocket.

Why settle for just a trade-in? Get the bonus AND the best price for your old car.

Important Information

*£1,000 Upgrade Saving is available on all new Ford Cars, including the New Kuga, New Puma, All-Electric Ford Explorer, and Mustang Mach-E. To qualify, your current vehicle must meet one of the following criteria: [i] own a non-Ford vehicle of any age for a minimum of 4 months; [ii] own a used Ford vehicle that is over 4 years old from date of first registration, where you are the first registered keeper; or [iii] own a used Ford vehicle of any age for a minimum of 4 months, where you are not the first registered keeper. You do not need to part exchange your vehicle.

Available to retail customers for selected new passenger vehicles contracted between 1st April and 1st June 2026 and registered by 31st December 2026.