Ford launches new in-car technology in Europe

Driving is certainly not what it used to be as the latest technological advances are making it so much more fun. This has been backed up by the Ford Motor Company, who announced this week that its latest in-car technology, SYNC AppLink 2.0, is heading to Europe.

SYNC AppLink 2.0 is an in-car integration that will enable drivers of new Ford cars to control some of their smartphone apps with natural voice commands.

Ford announced at this week’s IFA electronics show 2013 in Berlin that the newest version of its AppLink device would be available in English, French, German, Italian, Spanish and Mandarin and will also be supported by the SYNC AppLink App Catalog, which enables users to find new apps based on their current location.

The new technology, which is available in the new Ford Focus, Fiesta, E-series, Expedition, F-150, Super Duty, C-MAX, Fusion and Mustang, will also give developers the ability to send push notifications through a connected display, their audio setup and the driver’s vehicle data.

The likes of TomTom, and Spotify are just some of the names that have already implemented their apps into the App Catalog, but more names are expected to be announced in the near future.

Ford also revealed at the IFA show that it is encouraging app developers to create their own SYNC with AppLink voice-control apps for connected smartphones after launching the automotive industry’s first open mobile app developer programme for AppLink earlier this year. The Ford Developer Program has recently been extended to Africa and the Asia Pacific markets after Ford partnered with one of the world’s largest Chinese language search engines: Baidu.

Ed Pleet, Ford’s Director of Europe, Asia Pacific and Africa for Connected Services, said, “The App Catalog isn’t only going to help customers, it also will help developers maximise the visibility of their AppLink-compatible services – including those developed with the Ford Developer Program.”

Image Credit: Sarah Larson (